How to understand what Website your business needs: 15 key questions

A website is a powerful tool for business development, attracting clients, and increasing brand awareness. To create a website that truly works, it is important to correctly evaluate your needs and desires at the very beginning. In this article, we have prepared a checklist with key questions to help you get ready for website creation together with the Jam Development web studio.

Main Objectives of the Project

Before starting the website development, define its primary goal. The structure, design, and functionality will depend on this.
Questions:

  1. What tasks should your website solve? (Sales, image, information, etc.)
  2. Who is your target audience, and what are their expectations?
  3. Which products or services should be in focus?

Current State Analysis

If you already have a website, conduct an audit to understand what needs improvement.
Questions:

  1. What do you like or dislike about your current website?
  2. Have you analyzed competitors’ websites? What specifically inspires you from their experience?

Design and Visual Components

The website design should match the brand and appeal to your audience.
Questions:

  1. Do you have a corporate style, logo, and colors for integration into the design?
  2. What examples of websites do you like? Why?
  3. Should the website follow a specific structure? For example: homepage, catalog, blog, contacts.

Functionality and Integration

Modern websites can include a variety of features to enhance usability.
Questions:

  1. What features are critically important for you? (Online payments, forms, chatbots, CRM integration, etc.)
  2. Do you need the ability to independently update content via a CMS? If yes, which CMS do you find most convenient?
  3. Do you have any specific technical requirements?

Budget and Deadlines

A clear understanding of the budget and deadlines will help avoid misunderstandings.
Questions:

  1. What budget are you willing to allocate for website creation?
  2. How urgent is the website for you? Is there a specific launch date?

Support and Development

A website requires constant updates to remain relevant and effective.
Questions:

  1. Do you need further website support after launch? (SEO, technical maintenance, content updates)
  2. What are your plans for the website’s future development? Do you plan to add new features or sections?

Why Is This Important?

Clear answers to these questions will not only save time but also help avoid mistakes that could slow down the development process. At Jam Development, we use this checklist to create websites that not only look great but also effectively achieve our clients’ business goals.

Ready to discuss your future website? Write to us, and we will help bring your ideas to life!