SEO promotion is optimizing a website to improve its ranking in search engines and attract targeted traffic. A well-planned SEO strategy determines whether users will find your website on Google or Bing. In this article, we will explore the 10 key steps of SEO promotion that will help you achieve leading positions in search results.
1. Market and Competitor Analysis
Before starting SEO promotion, you must carefully study the market, analyze competitors, and identify their weak points.
What to do:
- Study the TOP 10 competitor websites in your niche (using tools like Ahrefs or SEMrush).
- Analyze their structure, content, and backlink profile.
- Identify popular keywords and strategies competitors use.
Example: If you own an online electronics store, you should analyze websites like Best Buy and Newegg to understand which product categories are most in demand and how they optimize their pages.
(To start auditing your own site, as well as your competitors’ sites, use the free versions of analytical resources)
2. SEO Audit of the Website
A comprehensive SEO audit helps identify technical issues that prevent your website from achieving high rankings in search results.
What to do:
- Check the website’s loading speed using Google PageSpeed Insights.
- Identify broken links with Screaming Frog.
- Ensure the website has an XML sitemap and a properly configured robots.txt file.
- Use Google Search Console to check the website’s index status in Google.
Example: After an audit, you may find that the website loads slowly due to its large image sizes. The solution is to compress images using TinyPNG.
(Example of determining the correct operation of robots.txt files using Google Search Console)
(Example of determining page indexing in Google using Google Search Console)
3. Collecting a Semantic Core
The semantic core is a set of keywords that users search for when looking for your products or services.
What to do:
- Use Google Keyword Planner or Serpstat to gather keyword queries.
- Categorize queries into high-frequency (HF), mid-frequency (MF), and low-frequency (LF) groups.
- Cluster queries for each landing page.
Example: If you are promoting a furniture website, your semantic core may include keywords like “buy a sofa,” “corner sofa,” and “sofa with transformation mechanism”.
(Use Google tools to form the semantic core of your site)
4. Website Structure Optimization
A logical website structure helps users and search engines find information quickly.
What to do:
- Optimize URL addresses (short, readable, without unnecessary symbols).
- Add categories and subcategories corresponding to search demand.
- Use breadcrumbs to improve navigation.
Example: If you run an online shoe store, the structure might look like this:
Home → Women’s Shoes → Heels → Patent Leather Heels
5. Technical Optimization
This step includes improving website speed, mobile adaptability, and security.
What to do:
- Implement an SSL certificate.
- Optimize loading speed using GZIP compression.
- Fix duplicate content with canonical URLs.
(The presence of an SSL certificate emphasizes the security of data exchange on your site)
6. On-Page Optimization
On-page SEO helps improve website indexing and boost rankings in search results.
What to do:
- Write unique Title, Description, H1, and H2 tags for each page.
- Optimize images (add alt-tags, compress files).
- Use internal linking strategies.
(View of the Title and Description of the site pages in Google results)
7. Content Marketing
High-quality content helps attract traffic and increase trust in your website.
What to do:
- Create unique SEO articles.
- Optimize blogs for targeted keywords.
- Utilize video content and infographics.
8. Improving Website Usability
A user-friendly website is key to high conversions and a low bounce rate.
What to do:
- Optimize design for mobile devices.
- Add easy-to-use contact forms.
- Improve page loading speed.
(Example of a feedback form on the website jam.in.ua)
9. Off-Page Optimization
Off-page SEO focuses on building high-quality backlinks.
What to do:
- Acquire natural links from authoritative websites.
- Use guest posts and PR articles.
- Register your website in business directories.
- Engage in discussions on forums and Q&A platforms (e.g., Quora, Reddit, Stack Overflow).
- Publish press releases on specialized PR platforms.
- Exchange links with partners and suppliers.
- Utilize social media and business pages for backlinks.
(Example of placing an external link on the website jam.in.ua)
10. Analytics and Continuous Optimization
SEO is an ongoing process that requires regular updates and analysis. Monitoring results help evaluate the effectiveness of your SEO strategy.
What to do:
- Track website traffic using Google Analytics.
- Monitor keyword rankings through Serpstat.
- Analyze user behavior via Hotjar.
- Adjust strategies based on Google algorithm updates.
- Optimize outdated content.
- Implement new SEO strategies.
Are you looking for a professional approach from experienced SEO specialists?
Jam Development will help your business reach the TOP search rankings! 🚀 Order a free consultation and receive a customized SEO promotion proposal for your website!
📩 Contact us on Telegram: @JuliaMatyash
📌 FAQ
1. ⏳ How long does SEO promotion take?
SEO is a long-term process. Initial results can be seen in 2-3 months, but 6-12 months of active work is required for stable growth.
2. 💰 How much does SEO promotion cost?
The price depends on the company’s competitiveness , the scope of work, and its business goals. After conducting a website analysis, we develop a strategy for each business.
3. 🔎 Is ranking in Google’s TOP without ads possible?
Yes, but it takes time. SEO helps generate free organic traffic, but results depend on the quality of the website, content, and strategy.
4. 🛠 What does an SEO audit include?
Our SEO audit includes technical analysis, site structure review, content evaluation, backlink profile assessment, and recommendations for improvement.
5. 📉 Why did my website lose its Google rankings?
There can be several reasons: Google algorithm updates, technical issues, weak content, or increased competition. We will help you find a solution and return your website to the TOP. 🚀
📩 Have more questions? Contact Jam Development and we’ll assist you!